Rossano Frada, Head of D.F.’s Technical Department, talks to us about production and current market dynamics At D.F. it is not just materials that undergo transformation during production. The whole process is a metamorphosis that starts with an intuition – sometimes just a sketch or an idea spoken out loud – and takes shape thanks

While technology is constantly evolving, bringing about changes in production processes, the importance of the human factor remains a constant, especially in high-end manufacturing. In the eyewear industry, there’s no substitute for the manual skill of the technician. We discussed this with Paola Ciet, Production Manager at D.F. Hi Paola, can you explain the D.F.

The Italian eyewear production chain is a source of great pride for the Italian business world. This tradition of excellence, whose origins go back as far as 1878, continues to set new standards, bringing to market products that are a benchmark for the industry. We retraced the beginnings of this great tradition with Giovanni Susti,

Having a great history is an important asset for any company. But you’ve got to know how to respect this history and build on it, which is not as easy as it sounds. Castellani, from Domegge di Cadore, is an example of a long-standing company which celebrates its past and uses it to shape its

D.F.’s business manifesto is dedicated to the D.F. team and what we enjoy doing most: taking on design challenges and coming up with innovative solutions. Our business is built on our values. They guide everything we do, every part we produce. So we wanted to share them with you in a manifesto. This manifesto explains

Romain Mercadier shows us around the ‘La Brique et la Violette’ workshop, where inspiration is the order of the day There are places where ideas are in continuous flux, where the creative process never stands still but is always evolving. In the atelier at La Brique et la Violette, they don’t sit around waiting for

Piero Massaro: from the world of fashion to the world of eyewear, with the same passion and ambitious dreams Our face, more than any other part of our body, is how people identify with us. So, considering eyewear as an accessory is reductive. It becomes a must-have that you choose and match with the same

The story behind Movitra is a bit like something out of a film. Two friends with completely different professional backgrounds are invited to spend a couple of days at the seaside with a friend. One morning, on the rocks, the friend drops her glasses. Of course, they fall lens side down. Just like a cracker

We often wonder how innovation comes about. There are no magic formulas, and there is no alternative to feeling raw passion for what you do, and sharing that passion with others. Joining forces and ideas. Allowing ourselves to be inspired by the stories of others. Being curious. Taking in viewpoints other than our own. All

The moment it all begins is a magical one. And we often believe that ideas spring up out of nowhere, at such times, as randomly as if they’d come from outer space. It can feel like the more we look for ideas the slower they are to come up. But perhaps this is simply a